We exist to empower you and remind you that your ancestors are always cheering you on! We're a lifestyle brand that builds community and celebrates cultura every day! JZD started in 2016 because we felt like we needed a reminder of our power. Our first successful product is the now iconic Pink Latina Power Tee. When that tee blew up we realized that so many of you felt the same same way. At that moment we decided to focus on creating products that made us feel represented and connected to our roots. We’ve grown and changed but at the core this brand is still on a mission to tell not only our story, but yours too.